How Doers Media Transformed ROAS from 1.65 to 19 for Pakistani Bookseller Nemrah Ahmed
Client:
Nemrah Ahmed, an internationally acclaimed Pakistani novelist with 12 books to her credit.
The Challenge:
Despite her popularity and a solid fan base, her ads weren’t performing well. With a Return on Ad Spend (ROAS) stuck at 1.65, high Cost Per Click (CPC), and a low conversion rate, the results just didn’t match the investment.
Even with money pouring into advertising, sales weren’t taking off. The challenge was clear:
- Revamp the digital marketing strategy
- Target the right audience
- Turn her ad spend into real revenue
The Approach:
When we took charge of her marketing, we analyzed everything. One thing that we found as a low hanging fruit in doing marketing for her is her massive fan base. We needed to make sure her ads reached the people who were already fans of her work.
We focused on her custom audience—readers who loved her books but just weren’t seeing the right offers. Our team improved her campaigns, optimizing CPC along with using a persuasive ad copy that truly connected with her fans.
The secret sauce was an ‘awareness campaign’ that brought Nemrah’s followers back into the fold. We created special book deals that were too good to ignore. We used heatmaps to understand audience behavior, making real-time adjustments to ensure her ads were constantly hitting the sweet spot.
The Results:
The turnaround was stunning. In a short time, Nemrah’s ROAS soared from 1.65 to 19. Everything seemed to go in her favour. CPC dropped, conversions shot up, and her books started flying off the digital shelves.
Our strategy didn’t just boost sales—it reignited her fan base and gave her the visibility she needed to grow even more.
This was a proud moment for the Doers Media team, proving that with the right strategy, even a struggling ad campaign can turn into a major success story. You just need to exactly identify which thing isn’t working. Take that and turn the tables to get everything on track.
4.9 based on 600+ reviews
Hello, I’m Aamir Ahmer, a determined entrepreneur, Digital Marketing Specialist, Content Creator, and Trainer. With 13 enriching years in the marketing industry, I’ve utilized my marketing prowess to propel clients to achieve maximum returns on their investments.
Since launching my journey in 2011, I’ve fostered business growth, successfully catered to over 500 clients, and imparted knowledge to more than 7,000 students. Ready to boost your brand with me?
4.9 based on 600+ reviews
Hello, I’m Aamir Ahmer, a determined entrepreneur, Digital Marketing Specialist, Content Creator, and Trainer. With 13 enriching years in the marketing industry, I’ve utilized my marketing prowess to propel clients to achieve maximum returns on their investments.
Since launching my journey in 2011, I’ve fostered business growth, successfully catered to over 500 clients, and imparted knowledge to more than 7,000 students. Ready to boost your brand with me?
HOW WE WORK
RESEARCH
Evaluate the needs & objectives of your brand.
STRATEGY
Devise goals and the strategy to achieve them.
IMPLEMENTATION
Execute – consistently and efficiently.
THE DISCOVERY CALL WITH US WILL MAP OUT THE WAY TO:
Substantially cut down on your customer acquisition expenses.
Minimize your cost per click while boosting click-through rates.
Dramatically increase your conversion rates for optimal revenue generation.
With our guidance, drawn from over 13 solid years of marketing success, you’ll see your ad dollars generate more ROI. We’ll craft a clear plan for search engine marketing that targets your ads to work harder, bringing down costs and drawing in more customers. You’re investing in results.
4.9 based on 600+ reviews
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We unfailingly extend top-tier value to you. Guided by our squad of specialists, we're committed to securing the best possible outcomes for your needs. Quality is our mantra in every deliverable, and we take pride in guaranteeing complete customer satisfaction. Timely fulfillment of commitments is our second nature, and we uphold each promise with diligence. Our impressive portfolio serves as a testament to our proficiency, highlighting our track record of success in the field.