From 1.65 to 10.44: Pakistani Bookseller ‘Nemrah Ahmed's Incredible Journey to ROAS Success Just in a Month

Case: A Pakistan-based international book publisher ‘Nemrah Ahmed’ experienced an amazing 8.79-times increase in ROAS from 1.65 to 10.44 just in a month. 

Client: A well-known international book seller, ‘Nemrah Ahmed’ in Pakistan, was experiencing issues with low Roas, high CPC, and a low conversion rate.

Challenge:

An internationally well-known book seller was having difficulty attaining the handsome Roas, and an increase in sales ratio was constantly missing even after having a good fan following and spending a good amount on advertising.

The primary challenge was directing their digital marketing strategy appropriately, focusing on the specified audience, and improving their online advertising to secure a higher return on ad spend (ROAS). The other challenge was to show the ads to the custom audience and revive the audience.

Solution:

Our professional team analyzed all the scenarios, from impressions and clicks to conversions. As a well-known writer, ‘Nemrah Ahmed’ has a huge fan following. So the main aim was to focus on the custom audience.

Our team equipped themselves, assumed control, and understood that a meticulously optimized cost-per-click (CPC) was crucial to making a successful shift.

Our professionals started reviewing Nemrah Ahmed’s existing campaigns; we recognized obstacles that were limiting their performance and identified opportunities to steer towards more effective pathways.

By implementing precision targeting, we revamped their campaigns to ensure that ads were displayed to individuals who were already following ‘Nemrah Ahmed’ and genuinely interested in her books. Our professionals developed a strategy to revive the audience with an ‘awareness campaign’. Our team also developed persuasive ad copies that effectively connected with the desires and necessities of potential drivers, guaranteeing that every click had the ability to convert an interested viewer into a potential customer. Our team devised a strategy to revive the audience with an ‘awareness campaign’.

In-Depth Approach: 

Our strategy aimed to go beyond mere coverage and focused on meticulously mapping out the journey with appropriate keywords, compelling ad copy, and creating the ‘deals of the books’ to attract the audience and offer them an average basket size of books at a lower price.

We continuously monitored the campaigns, navigating through analytics to understand the performance and make real-time adjustments, ensuring that the ads were always on the right route, reaching the right audience.

Our team also used the ‘heatmap’ to understand the behavior to track what’s working and what’s not. Through continuous monitoring of the campaigns and thorough analysis of analytics, we were able to gain a deep understanding of their performance. This enabled us to make real-time adjustments, ensuring that the ads always reached the right audience by taking the most effective route.

Results: 

The overall experience was truly remarkable. Witnessing a notable improvement, Nemrah Ahmed experienced a significant increase in ROAS, jumping from 1.65 times to 10.44 times, showcasing the success of the updated awareness campaigns and the strategy of making book deals. In addition to an increase in conversions and an overall reduction in CPC, Nemrah Ahmed experienced a remarkable increase in conversions and a surge of heightened visibility on the digital highway.

4.9 based on 600+ reviews

Hello, I’m Aamir Ahmer, a determined entrepreneur, Digital Marketing Specialist, Content Creator, and Trainer. With 13 enriching years in the marketing industry, I’ve utilized my marketing prowess to propel clients to achieve maximum returns on their investments.

Since launching my journey in 2011, I’ve fostered business growth, successfully catered to over 500 clients, and imparted knowledge to more than 7,000 students. Ready to boost your brand with me?

4.9 based on 600+ reviews

Hello, I’m Aamir Ahmer, a determined entrepreneur, Digital Marketing Specialist, Content Creator, and Trainer. With 13 enriching years in the marketing industry, I’ve utilized my marketing prowess to propel clients to achieve maximum returns on their investments.

Since launching my journey in 2011, I’ve fostered business growth, successfully catered to over 500 clients, and imparted knowledge to more than 7,000 students. Ready to boost your brand with me?

HOW WE WORK

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Evaluate the needs & objectives of your brand.

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THE DISCOVERY CALL WITH US WILL MAP OUT THE WAY TO:

Substantially cut down on your customer acquisition expenses.

Minimize your cost per click while boosting click-through rates.

Dramatically increase your conversion rates for optimal revenue generation.

With our guidance, drawn from over 13 solid years of marketing success, you’ll see your ad dollars generate more ROI. We’ll craft a clear plan for search engine marketing that targets your ads to work harder, bringing down costs and drawing in more customers. You’re investing in results.

4.9 based on 600+ reviews

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